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About Us

Helping credit unions unlock a culture of high performance since 1998.

Our Values

Guided by Values. Driven by Partnership.

Our values shape every step we take, helping us work side-by-side with credit unions to create solutions that last and make a difference.
Provide more than is expected.
Be transparent and optimistic.
Maintain integrity in every situation.
Be purposeful and enjoy the journey.

Our History

Over the past 25+ years, we’ve partnered with hundreds of credit unions across the country, guiding them through transformations that led to award-winning cultures and measurable business results. Our approach blends research-backed training, credit union-specific expertise, and an unwavering commitment to making it easy for clients to succeed. Today, ServiStar is proud to be a CUSO serving credit unions exclusively.
Culture First
Because it's the engine that drives performance.
Leadership at Every Level
Because great cultures need great leaders.
Ongoing Partnership
Because transformation isn't a one-and-done event.
DEFINE
Behavioral Standards
 We partner with credit unions to clearly define behavioral standards that align with their values and purpose. These aren’t generic checklists, rather they’re mission-based behaviors that reflect the unique identity of each organization.
ALIGN
Culture Through Training & Onboarding
Behavioral standards become the foundation for aligning culture through hiring, training, coaching, recognition and performance – making culture a practical, everyday driver of results.
Develop
Leaders Who Reinforce Culture
Culture is sustained over time by developing empowered leaders that motivate and develop their teams.

Our Team

Meet The Experts

Our team of experts brings decades of hands-on credit union experience, guiding leaders and staff to build thriving, member-centric cultures. We've walked in your shoes, understand your challenges and partner with you to achieve lasting performance and growth.

Taylor Murray
President/CEO
Chris Bryan
Chief Operating Officer
Mike Neill
Chief Learning Officer
Scott Albrecht
VP, Learning & Development
VP, Business Development
Whitney Pickett
Client Success Manager
Learning & Development Specialist
GiANTâ„¢ Certified Executive Coach
Dylan Cragle
Dylan Cragle
Lead Developer
Rachel Neill
Rian Neill
Creative & Digital Developer
Tony Hendrix
Tony Hendrix
Systems Administrator
Attributes and Skills of Highly Effective Credit Union Managers
Read Our Report

Our Approach

Grounded in Research. Built for Impact.

In partnership with the Filene Research Institute, we uncovered the traits and behaviors that define high-performing employees and leaders within the credit union industry. This groundbreaking research forms the foundation of everything we do — from how we support leadership development to how we foster cultural alignment across organizations.

Our approach isn’t based on theory. It’s backed by data, tested in credit unions and designed to create lasting and measurable change.

Our CUSO Owners

Community Choice Credit Union LogoTeam One Credit Union Logo4Front Credit Union Logo

Are You Ready to Experience the ServiStar Difference?

Schedule a Call

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